What is the Role of the FTC in Regards to Affiliate Marketing?
Posted by LoudMo on April 22nd, 2010
Since the change in the FTC guidelines, many affiliate marketers are wondering “what is the role of the FTC online”? Is the role of the FTC to govern the internet? Keep internet users safe? Here is a guide to help affiliates understand what the role of the FTC is in regards to affiliate marketing online.
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| “The FTC was created with a mission of “consumer protection” to eliminate unethical business practices” |
First, to answer the most frequently asked question of “where is the federal trade commission located”. The federal trade commission is an independent agency of the United States Government with headquarters located in Washington, D.C.
Second, what is the role of the FTC online? The FTC was created with a mission of “consumer protection” to eliminate and prevent unethical business practices. The online role of the FTC is similar to its offline role in daily society.
The major part that the FTC plays in the e-business industry is to protect small businesses and internet users. Consumers who believe that they are victims of false advertising, fraud, or who have been otherwise violated are able to file a complaint with the FTC.
So, what is the role of the FTC in regards to affiliate marketing? Make sure to read the previous blog article to learn about the change in guidelines that will likely affect all affiliate marketers. The FTC is essentially the “internet police” and if an affiliate does not abide by the rules, expect a penalty fine of up to $11,000 per incident.
For more information about how the role of the FTC will affect affiliate marketers, visit http://www.loudmo.com
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