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How to: Recruit Affiliates to Promote your Pay per Install Software
Posted by LoudMo on
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January 22nd, 2010
Here’s the situation, you’ve signed up on the LoudMo pay per install affiliate program and you’re ready to start promoting. You need affiliates to help you expand sales with minimal costs but where do you find high quality affiliates that will bring results? The recruitment process is surprisingly easy, and it involves finding & contacting affiliates while providing incentives for them to join your pay per install affiliate program. Here are a few ideas to help you on your way:
1. Join an Affiliate Network
We’ll start with the easiest solution first. There are tons of networks online you can join to gain instant exposure to new affiliates. By joining an affiliate network you will be able to promote your software products and offer incentives. Be sure to research any affiliate network before becoming a member to guarantee that they have:
• A large number of affiliates
• Good quality affiliates (high conversion rates)
• Features that include discounts, many payment options, automatic feeds, etc…
By joining an affiliate network you will get an increased exposure to affiliates with little time spent and fewer issues to worry about.
2. Paid advertising campaigns on search engines
Great search engine optimization (SEO) techniques are essential for every online business. However, good SEO is a time-consuming and difficult process that can take years to perfect. A quicker and easier way to recruit affiliates is by running a Pay per Click (PPC) campaign. Make a landing page for your website that explains what advantages an affiliate will get by joining your program. By using a PPC campaign you will be able to target specific niches of affiliates much more easily. However, this method may end up costing you too much money and time if not managed correctly.
Using this technique does not mean that you can forget about SEO, it is important to continuously do SEO for your website so that affiliates can find your program through organic search results.
3. Be a part of an affiliate community
Affiliate marketers should always be an active member of affiliate forums and discussion boards. These websites allow you to gain access to priceless information, interact with potential affiliates, search for other affiliates selling products, and a variety of other useful means. Be careful, these types of forums, blogs and discussion groups do not like advertising. Do not promote your products or pay per install program forcefully.
4. Contact affiliates directly
For a more direct approach, you can contact affiliates on a more personal level. But how is it possible to identify software affiliates? Here are a few helpful hints:
• Do a keyword search for all of your competitor’s products to see which websites also sell these products
• Do a generic search (ie. “download free software”) for specific keywords
• Do a keyword search for your product – see which websites have high rankings for your pay per install software and try to convince them to become your affiliate
Make a list of your results and contact each affiliate through their website or through email to present a partnership opportunity. Keep your email short and simple and highlight why your product is better than the competition.
5. Take part in events
Affiliate events are held all over the world, but mainly in America. By attending affiliate events or conferences, you will be able to network with potential affiliates, present your pay per install program in a personal manner, and interest quality affiliates in your software product.
All of these methods for finding software affiliates have advantages and disadvantages, but with a little hard work you will be able to soon enjoy big profits with LoudMo Pay per Install.
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