Get Higher Conversions Part 2: Eliminating Customer Confusion
Posted by LoudMo on March 9th, 2010
When a customer is faced with a decision to buy or not to buy a product, they often rely on their emotions. In the last blog article, you learned how to reduce customer anxiety and make internet users feel comfortable about purchasing or downloading a pay per install affiliate program.
However, anxiety is not the only emotion that affiliate marketers need to understand—customer confusion is the second emotion that needs to be addressed.
If an internet user is confused, they are not going to stick around and try to figure out how to purchase your product. Luckily, the KISS rule is simple: keep it simple, stupid.
This KISS rule has been a crucial staple in the business world for years and can easily be adapted to the affiliate marketing industry. When trying to promote affiliate programs on the internet, it is always important to make the purchasing process as simple and quick as possible.
Usability should be the most important objective of your website or landing page layout. If you are planning to install the Gateway Content Protection tool, make the landing page simple but inviting. You must convince website traffic that accessing your site is worth the download process. If your site looks attractive, internet users will be more willing to download Gateway and, consequently, you will make more money.
To make a website uncluttered and user-friendly, focus on these key points:
- Keep keywords specific to the page: Ensure that each page of your site is devoted to specific keywords that relate to the content. Do not use the same keywords for every page; make sure the keywords match the body.
- Do not promote too many products: If your website or landing page is full of different promotions and product choices, the customer will become confused or irritated.
- Make end results clear: Make sure that the customer understands what the results will be after they click on a button or a link. If you have a “buy this now” button, include text about whether a credit card will be charged or any other result that may occur.
- Do not add useless “stuff”: If you keep adding images, text, banners, and any other useless content to a webpage, customers will get frustrated. Always remember the KISS principle and keep it simple.
Stay tuned for the final and most important customer emotion that affiliate marketers need to understand and manage. For more information about profitable pay per install affiliate programs, visit http://www.loudmo.com
Tags: affiliate marketing, affiliate program, affiliate programs, consumer psychology, customer confusion, download products, Gateway, Gateway content protection, internet advertising, internet safety, make money, make money online, market psychology, online advertising, pay per install, ppi, sell your products fast, social psychology, understanding customers